Lumio Raises $12 Million Series A Led by Blume Ventures After Crossing Rs 100 Crore in Sales

Indian shoppers have long bought televisions and speakers from a short list of familiar brands. Lumio, launched only last year, says it crossed Rs 100 crore in sales in 13 months and has just raised a $12 million Series A.

Lumio, a consumer electronics brand from Circuit House Technologies, raised $12 million, around Rs 102.5 crore, in a round led by Blume Ventures. Existing investors Stellaris Venture Partners and 3one4 Capital also took part.

What Lumio Sells

Founded in 2024 by Raghu Reddy, formerly chief business officer at Xiaomi India, and Kailash Sankaranarayanan, who previously worked at Flipkart, Lumio launched in 2025 with smart TVs, projectors and speakers. It also offers an AI-powered content discovery engine called TLDR that personalises what viewers watch.

The Numbers the Company Reports

Lumio says its gross merchandise value passed Rs 100 crore within 13 months of commercial sales. It now serves more than 35,000 households across over 5,000 pin codes. Blume Ventures partner Sajith Pai said nearly half of Lumio's customers are upgrading from older, legacy brands. These figures come from the company and have not been independently verified.

Why This Round Matters

Consumer electronics is a crowded, low-margin category where incumbents spend heavily on distribution, so a new brand reaching Rs 100 crore in sales in about a year is notable. The presence of both existing investors in the round suggests they were satisfied with early progress, while a new lead brings fresh capital and a second view of the business. The key test now is repeat purchases and whether Lumio can hold margins as it adds categories and offline stores.

Where the Money Goes

The funds will go toward growing the Lumio brand, research and development, and hiring. Plans also include expanding into new categories and devices for the home, going deeper into existing categories and building an offline retail presence.

What This Means for Founders

Lumio shows that deep category experience can compress the path to scale: founders who had already run large electronics businesses were able to reach meaningful sales in just over a year. It also shows how existing investors often return for the next round when early numbers are strong. Consumer hardware founders should be ready to explain how they will protect margins and manage inventory as they grow, since those factors decide whether sales turn into a sustainable business. If you are preparing a Series A, remember that a higher post-money valuation sets expectations for your next round, so plan growth targets that can support it.

Browse the consumer investor directory for more active funds, read the baseline mechanics of a lead investor if the term is new, or explore active capital on AngelLinx @ angellinx.ai/register.

AngelLinx Intelligence | angellinx.ai