Lorazzo Raises Rs 15 Crore to Build a Design-Led Brand in Indian Kitchen and Bathroom Fittings

Faucets and sanitaryware are usually chosen by plumbers and contractors, not by the people who live with them. Lorazzo, a two-year-old Delhi company, is betting that online buyers and better design can change that.

Lorazzo raised Rs 15 crore in a round led by Sauce, with follow-on investment from Sprout Venture Partners and participation from Panthera Peak and Alteria Capital. Sprout Venture Partners had also helped lead the company's earlier Rs 5 crore seed round alongside First Cheque by India Quotient, so the new round triples the size of that first raise.

What Lorazzo Sells

Founded in 2024 by Jatin Luthra and Saurabh Gupta, Lorazzo sells faucets, kitchen sinks, sanitaryware, mirrors, cabinets, shower systems, bidets, wash basins and smart toilets. Its Intelli Smart Commode is a cleansing toilet with a heated seat, electronic bidet, air dryer and ambient lighting, priced at Rs 58,999 against Rs 1.5 lakh to Rs 5 lakh for comparable international brands. It offers warranties of up to 20 years on its products and on-site installation across India.

The Numbers the Company Reports

Lorazzo says its revenue has grown six times over the last 12 months through an omnichannel model that combines its own website, quick commerce and offline retail. It is now targeting Rs 100 crore in revenue within two years. These figures come from the company and have not been independently verified.

Where the Money Goes

The Indian fittings market has long been dominated by established brands and offline channels, where plumbers, contractors and channel partners influence what gets bought. The capital will go toward widening the product range, product development, hiring and expanding online and offline channels in more states. Sauce said the online response is notable because fittings are traditionally bought offline, and sees room for growth as the category shifts from unorganised sellers to branded players.

What This Means for Founders

Lorazzo shows a pattern consumer founders can borrow: pick an unglamorous category where buyers are underserved by design, and use pricing and warranty to build trust where information is scarce. The investor mix is also instructive. The seed lead came back for a follow-on, and a new lead joined, which is the common sequence when a young company shows strong growth. Founders raising a seed round should expect existing investors to be asked whether they will support the next round, so keep them updated on revenue and unit economics. Also think about how a larger round affects dilution before you set a target.

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