Wrk.Flo
A.I
Wrk.Flo
Summary
Wrk.Flo is the premier SMB Ai Os, a proprietary multi-agent, modular Ai workflow automation platform designed to help small and mid-sized businesses save time, cut costs, and grow profits. Over 90% of SMB workflows are still manual, and billions are lost every year due to operational inefficiencies, employee burnout, manual workflows, and delays.
SMBs represent 33M+ businesses in the U.S. alone, which is a $10B+ automation opportunity and If they don’t modernize operations, they get left behind. Wrk.Flo solves this by deploying domain-trained AI Assistants that automate repetitive tasks and complex workflows in hours, not weeks, across verticals like marketing, coaching, HR, and creative services and more.
SMBs represent 33M+ businesses in the U.S. alone, which is a $10B+ automation opportunity and If they don’t modernize operations, they get left behind. Wrk.Flo solves this by deploying domain-trained AI Assistants that automate repetitive tasks and complex workflows in hours, not weeks, across verticals like marketing, coaching, HR, and creative services and more.
Notable Achievements
- Wrk.Flo has hit strong early traction with 7 paying SMB clients across 4 industries and 5 live AI agent types, generating $10K+ in Monthly Recurring Revenue (MRR) with zero churn to date and 90–95% client retention. Unlike generic SaaS tools or simple prompt wrappers, WrkFlo’s agents act as true operational teammates, handling everything from onboarding to payroll with zero IT lift. The result is rapid setup, seamless adoption, and real ROI, often within the first week. With a <2-week onboarding process and a payback period of <2 months, Wrk.Flo delivers powerful automation for real businesses, built to scale without tech overwhelm. 7 paying clients across 5 agent types and 4 industries, generating $10K+ MRR: -One client saved 90% of content creation time. -Another increased lead conversion by 3× with our AI Coach agent. -A payroll provider reduced onboarding time from 5–7 days to under 24 hours. -Every client to date has either expanded usage or referred others. Zero churn.
Pitch Video
The Business
Wrk.Flo is the premier SMB Ai Os, a proprietary multi-agent, modular Ai workflow automation platform designed to help small and mid-sized businesses save time, cut costs, and grow profits. Over 90% of SMB workflows are still manual, and billions are lost every year due to operational inefficiencies, employee burnout, manual workflows, and delays.
SMBs represent 33M+ businesses in the U.S. alone, which is a $10B+ automation opportunity and If they don’t modernize operations, they get left behind. Wrk.Flo solves this by deploying domain-trained AI Assistants that automate repetitive tasks and complex workflows in hours, not weeks, across verticals like marketing, coaching, HR, and creative services and more.
SMBs represent 33M+ businesses in the U.S. alone, which is a $10B+ automation opportunity and If they don’t modernize operations, they get left behind. Wrk.Flo solves this by deploying domain-trained AI Assistants that automate repetitive tasks and complex workflows in hours, not weeks, across verticals like marketing, coaching, HR, and creative services and more.
The Market
WrkFlo targets the massive SMB automation market. Our TAM is $450B+, based on 300M+ global SMBs with an average $1K/month spend potential on AI and workflow automation. Our SAM is $85B, focused on 9 high-friction verticals like HR, coaching, marketing, and creative services in the U.S. Our SOM is $12B, targeting early adopters in 4 key industries where we already have traction.
We estimated this using a mix of industry data (McKinsey, Statista), vertical-specific bottom-up pricing, and validated adoption patterns — with GenAI adoption in SMBs growing 5× post-2023 and a clear shift toward operational automation.
We estimated this using a mix of industry data (McKinsey, Statista), vertical-specific bottom-up pricing, and validated adoption patterns — with GenAI adoption in SMBs growing 5× post-2023 and a clear shift toward operational automation.
Objective/Future (Use of funds)
WrkFlo – $2M Use of Funds Strategy
1. Product Development (35%)
Further modularize our multi-agent AI platform
Expand the AI Agent library with deeper vertical-specific capabilities
Enhance orchestration framework for cross-agent collaboration
Build agent configuration UI for non-technical users
2. GTM & Sales Ops (30%)
Scale our vertical-specific go-to-market playbooks
Expand outbound and paid acquisition channels (<$2.5K/test vertical launches)
Hire SDRs and growth leads for lead gen and partner acquisition
Launch 3 new verticals: Legal, Retail, Fitness
3. Partner & Referral Programs (20%)
Build out agency and SaaS provider partnerships
Co-sell motions with marketing, coaching, and payroll ecosystems
Launch WrkFlo AI Agent Marketplace to drive distribution
4. Onboarding & Success (15%)
Hire customer success managers to support rapid deployment
Build onboarding systems to maintain <2-week setup time
Improve client training + in-agent performance analytics
1. Product Development (35%)
Further modularize our multi-agent AI platform
Expand the AI Agent library with deeper vertical-specific capabilities
Enhance orchestration framework for cross-agent collaboration
Build agent configuration UI for non-technical users
2. GTM & Sales Ops (30%)
Scale our vertical-specific go-to-market playbooks
Expand outbound and paid acquisition channels (<$2.5K/test vertical launches)
Hire SDRs and growth leads for lead gen and partner acquisition
Launch 3 new verticals: Legal, Retail, Fitness
3. Partner & Referral Programs (20%)
Build out agency and SaaS provider partnerships
Co-sell motions with marketing, coaching, and payroll ecosystems
Launch WrkFlo AI Agent Marketplace to drive distribution
4. Onboarding & Success (15%)
Hire customer success managers to support rapid deployment
Build onboarding systems to maintain <2-week setup time
Improve client training + in-agent performance analytics
The Team
Moses Tut -
CEO/Co-Founder
Former refugee turned entrepreneur, now venture capitalist with 10+ years of championing systemic catalytic innovation, at the intersection of workforce development, entrepreneurship, venture capital, and ecosystem building. Moses is a serial founder, operator, ecosystem builder and investor with a current portfolio of 15 companies, having led accelerator programs, sourcing startups, and has raised & deployed millions of capital across venture capital and impact innovation.
Most recently, Moses served as Managing Director for gener8tor’s OnRamp Education & Workforce Innovation Accelerator powered by ECMC Group and the MSP Equity Accelerator powered by Allianz Life. While at gener8tor, a nationally acclaimed accelerator and vc firm, Moses was recognized as a 40 Under 40 honoree by the Minneapolis/St. Paul Business Journal, providing him a platform to drive significant impact in the entrepreneurial ecosystem.
An accomplished speaker, Moses has presented at over 100 schools, universities, and conference events since 2013. His talks emphasize equity, entrepreneurship, and the importance of democratizing access to capital and resources, especially for underserved communities including refugees.
Moses has founded and scaled multiple startups, giving him firsthand understanding of the founder journey and the capital challenges underrepresented entrepreneurs face. Moses has a relentless conviction of empowering others through democratizing access to capital, along with a systems change mindset that continues to create opportunities that uplift individuals and communities alike.
Most recently, Moses served as Managing Director for gener8tor’s OnRamp Education & Workforce Innovation Accelerator powered by ECMC Group and the MSP Equity Accelerator powered by Allianz Life. While at gener8tor, a nationally acclaimed accelerator and vc firm, Moses was recognized as a 40 Under 40 honoree by the Minneapolis/St. Paul Business Journal, providing him a platform to drive significant impact in the entrepreneurial ecosystem.
An accomplished speaker, Moses has presented at over 100 schools, universities, and conference events since 2013. His talks emphasize equity, entrepreneurship, and the importance of democratizing access to capital and resources, especially for underserved communities including refugees.
Moses has founded and scaled multiple startups, giving him firsthand understanding of the founder journey and the capital challenges underrepresented entrepreneurs face. Moses has a relentless conviction of empowering others through democratizing access to capital, along with a systems change mindset that continues to create opportunities that uplift individuals and communities alike.
Growth Roadmap
WrkFlo’s growth plan focuses on scaling from early traction ($10K+ MRR) to $1M+ ARR by doubling down on vertical expansion, GTM execution, and platform development.
Key Goals & Objectives:
-Vertical Expansion
-Launch 3 new high-demand verticals: Legal, Retail, Fitness
-Reuse and adapt existing AI agents for rapid deployment
-Validate through low-cost GTM tests (<$2.5K per vertical)
Scale GTM & Sales
-Expand founder-led sales with SDRs and growth hires
-Launch more vertical landing pages, demo videos, and referrals
-Grow partnership network across SaaS, agencies, and service providers
-Grow Platform & Product
-Expand our modular AI Agent library
-Launch the WrkFlo AI Agent Marketplace
-Improve onboarding experience and agent configurability
Revenue Targets
-Reach $1M ARR within 12–15 months
-Maintain <2-week onboarding, <2-month CAC payback, and zero churn in core verticals
Our growth strategy is designed to be capital-efficient, channel-leveraged, and customer-obsessed, building the foundation for WrkFlo to become the AI OS for SMBs globally.
Key Goals & Objectives:
-Vertical Expansion
-Launch 3 new high-demand verticals: Legal, Retail, Fitness
-Reuse and adapt existing AI agents for rapid deployment
-Validate through low-cost GTM tests (<$2.5K per vertical)
Scale GTM & Sales
-Expand founder-led sales with SDRs and growth hires
-Launch more vertical landing pages, demo videos, and referrals
-Grow partnership network across SaaS, agencies, and service providers
-Grow Platform & Product
-Expand our modular AI Agent library
-Launch the WrkFlo AI Agent Marketplace
-Improve onboarding experience and agent configurability
Revenue Targets
-Reach $1M ARR within 12–15 months
-Maintain <2-week onboarding, <2-month CAC payback, and zero churn in core verticals
Our growth strategy is designed to be capital-efficient, channel-leveraged, and customer-obsessed, building the foundation for WrkFlo to become the AI OS for SMBs globally.
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