Tvarra
E-commerce
Alpana Parida
Summary
Tvarra is a safety and mobility brand for women and children. We started with helmets and are expanding into protective apparel and mobility accessories. Our focus is to make safety products more comfortable, desirable and relevant to the people using them.
Notable Achievements
Tvarra’s GMV grew from ₹37 lakh in Q3 FY26 to a projected ₹1.47 crore in Q2 FY27. Helmet ASP increased 37% from its April low, while blended CM1 improved from 44% to 51%.
Pitch Video
The Business
Tvarra designs safety products specifically for women and children. Our range includes women’s helmets, HYP3 kids’ helmets, arm sleeves, balaclavas and accessories. We are also expanding into full-face helmets, baby harnesses, suncoats and winter products.
The Market
India has a large number of women and children travelling on two-wheelers, but helmet adoption remains low. Most existing products are built around price, compliance and distribution, rather than the specific needs of women and children. Tvarra is building for this underserved segment.
Objective/Future (Use of funds)
Human Capital, Marketing, Production and Growth; on a path to monthly break-even in Q4 FY27
Growth Roadmap
Our growth roadmap is focused on three areas: scaling core D2C sales, expanding through retail and partnerships, and launching new products across helmets, kids’ safety and protective wear. We are targeting ~₹9 crore in FY27 net sales, with growth driven by festive demand, new product launches, wider retail distribution and stronger brand marketing.
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