Tvarra

Founder of Tvarra

LinkedIn: https://www.linkedin.com/in/alpanaparida/

I manage marketplace and quick-commerce operations, with a focus on driving sales, revenue growth, and profitability. Responsible for performance marketing, ad campaigns, P&L management, pricing strategies, Coupon codes and promotional planning. Working closely with platform POCs to optimise marketplace performance, streamline operations, and scale business growth.

Leading growth and commercial initiatives across marketplace and D2C ecosystem, with ownership spanning customer acquisition, lead generation, and omnichannel marketing. Driving OOH, ATL and BTL campaigns and developing new customer acquisition channels beyond Meta and Google. Leverage data analytics and performance insights to optimize marketing spends, improve operational efficiency, identify growth opportunities, and support strategic decision-making.

I manage day-to-day warehouse operations at Tvarra, from inventory and order dispatch to coordinating with our courier partners. I work on keeping stock accurate and getting orders to customers on time across our website, marketplaces and retail channels.

I support Tvarra's fulfilment operations, from order processing and dispatch to coordinating with our courier partners so shipments reach customers on time. I also handle travel and transport for our leadership, making sure they get where they need to be safely and on time.

I overseeing retail operations across South. I lead store teams, ensure a consistent, premium customer experience at every Tvarra touchpoint, and work closely with leadership to grow the brand's offline presence.

I lead a team focused on delivering a premium, hands-on customer experience, oversee daily operations, display and product presentation, inventory, sales and staff development.

I own brand strategy, creative direction, closely helping the performance marketing team, ecommerce and content operations across two brands.

I lead a team focused on delivering a premium, hands-on customer experience, oversee daily operations, display and product presentation, inventory, sales and staff development.

As Brand Manager at HYP3, Tvarra's sub-brand for kids helmets, I lead brand strategy and positioning while using customer insights to strengthen the post-purchase experience. I manage end-to-end brand initiatives, including brand shoots and asset library, develop audience personas to improve marketing precision, and drive sales for HYP3 helmets.

I lead production and sourcing at Tvarra, working closely with our manufacturing partners and vendors to bring new products to life. From material sourcing to production planning, I focus on getting the right quality, cost and timelines for every product we launch.

A operator who works across functions to help businesses grow. I plan and execute Tvarra's end-to-end supply chain strategy, support our retail and institutional sales, and building systems that help the company scale.

Leading growth for Tvarra's website. Own performance marketing on Meta and Google, support website optimisation, social media, and other growth initiatives. Leverage data to create targeted growth strategies for the website, and to design targeted ad campaigns.

I manage the overall design and creative direction across the brand—from concept development, visual ideas, and video direction to merchandise, decals, and production. I coordinate with designers and vendors, create sales-driven ads and digital content, and explore AI and new technologies to improve creative workflows and brand output.

I am responsible for TDS, GSTR-1 and GSTR-3B compliance filings, processing vendor payments, performing bank reconciliations, report cash flow spends and reviewing the Chart of Accounts to ensure accurate classification of transactions,and assisting with audits.

I handle order processing and dispatch at Tvarra's warehouse, making sure every order is picked, packed and shipped accurately and on time. I also help keep our inventory records up to date.

I lead Tvarra’s D2C website and digital product ecosystem, driving website growth, conversion optimisation, customer experience, analytics, and performance. I lead initiatives across Shopify, marketing, technology, automation, and operations to build scalable digital journeys, improve customer acquisition and retention, and drive measurable business growth.

Managing customer relationships and enhancing the overall customer experience through personalized communication. Responsible for abandoned cart recovery, resolving customer queries and complaints, driving conversions, and ensuring customer satisfaction to build loyalty and encourage repeat purchases.

I support Tvarra's fulfilment team with order processing, packing and dispatch across our website and marketplace channels. I also coordinate with courier partners and help resolve order-related issues.

I make sure the Tvarra office is fresh, well-kept and ready for the team every morning. From the pantry to the meeting rooms, I take care of the space we all share, so everyone has a comfortable place to work.

I am responsible for day-to-day bill booking, recording banking transactions, maintaining accurate ledger entries, coordinating billing and ledger reconciliation follow-ups, and reconciling GSTR-2B with accounting records.

I lead the end-to-end finance and accounting function at Tvarra, with a focus on financial governance, capital efficiency, regulatory compliance, and strategic financial planning.
My mandate spans financial reporting, budgeting, cash flow and working capital management, taxation, statutory audits, and investor relations. I work closely with leadership to strengthen financial controls, optimise resource allocation, and align financial strategy with business objectives.
My goal is to establish a robust financial framework that drives accountability, enables informed decision-making, and supports Tvarra’s long-term growth and scalability.

I handle Listings acoross all Marketplace platforms and resolving issues related to marketplace accounts.

Working as a Graphic Designer, focusing on creating engaging visuals for social media contents,advertising campaigns, website banners, product visuals, and marketing materials.Collaborating with the team to understand brand guidelines, develop creative concepts, and deliver designs that strengthen brand identity and communication.

I work with customers and retail partners to introduce Tvarra's products and make sure every interaction feels premium and personal, skilled at understanding customer needs, building lasting relationships, and consistently meeting sales targets

My role goes beyond strategy decks: it's about hands-on action to build bigger and better, with chief of staff responsibilities.

My mandate is to optimise the marketplace and omni-channel presence, identify where to invest or consider an exit, refine inventory planning to prevent overextension during growth, and build the analytics layer that turns operational complexity into actionable insights. My goal is to bring structured approaches to business, marketing, operations, digital systems, and automation.

Creative Video Editor and Cinematographer with a passion for visual storytelling. Skilled in shooting, editing, colour grading, and producing engaging video content that brings ideas to life. Focused on creating high-quality visuals, compelling narratives, and impactful content for brands and digital platforms.

I am crafting content, community, and social experiences for Tvarra.

I create and shoot content, plan monthly calendars, manage social media, write captions and scripts, and work on content strategies. I also handle UGC and influencer marketing, including creator briefs, scripting, coordination and content execution.