Singh law academy
Amardeep Singh
Summary
Singh Law Academy is India's first NLU-backed legal EdTech institution, built to bridge the massive quality and affordability gap in Indian legal education. While 85% of India’s 20 Lakh+ law students lack access to practical training and quality faculty, existing players sell expensive, one-time coaching courses to the top 15%. We solve this by offering a 360-degree ecosystem—combining semester academics, real district-court litigation training, and career mentorship—starting at just ₹999/year. Backed by a 5-year collaboration with CNLU Patna and led by Dr. Faizan Mustafa, we are building a scalable, bilingual platform that supports students through their entire 3-5 year journey.
Notable Achievements
Notable Achievements
India’s First NLU-Backed Legal EdTech: Secured a signed 5-year strategic academic collaboration with Chanakya National Law University (CNLU), Patna, under the academic leadership of Dr. Faizan Mustafa.
Strong Organic Beta Traction: During the prototype/beta testing phase, achieved 11,000+ Android downloads and 4,000+ registered users across 20+ Indian states with zero large-scale marketing spend.
Early Market Validation: Generated ₹30,000 in early revenue from 75 paid transactions during a one-month price-testing beta, validating students' willingness to pay.
Proven Founder Commitment: Bootstrapped and self-funded the company with over ₹2 Crore of personal capital, demonstrating deep conviction and financial commitment.
Prototype Development: Successfully developed an initial proprietary library of 1,000+ video lectures to facilitate early beta testing, student feedback, and product validation.
High Product Acceptance: Maintained a 4.9 rating on Google Play Store during the beta phase, with 50+ organic student registrations daily.
The Business
The Business
Singh Law Academy is building India's first NLU-backed integrated legal learning ecosystem. We are solving the massive quality and affordability gap in Indian legal education by serving the 80-85% of law students who are currently ignored by high-ticket coaching players.
Our Products:
We offer three integrated products delivered through a mobile-first, AI-enabled platform:
Semester Academic Library: Bilingual (Hindi/English) video lectures and notes for 50+ subjects.
Practical Litigation Training: Skill-based modules built on real District Court cases.
Mentorship & Career Guidance: Continuous career support and live sessions.
Business Model:
We operate a tiered subscription model (Foundation at ₹999/year, up to Complete Journey at ₹5,999/year). Students subscribe early and naturally upgrade as their syllabus and career needs evolve over their 3-5 year LL.B. journey, driving high lifetime value (LTV) and low churn.
Institutional Moat:
Our biggest differentiator is our 5-year strategic academic collaboration with Chanakya National Law University (CNLU), Patna, under the leadership of Dr. Faizan Mustafa. This makes us the only legal EdTech platform with direct NLU-backed academic credibility.
Traction & Scale:
We have a functioning prototype with 11,000+ organic downloads across 20+ states. We are raising ₹5 Crore to scale our content, technology, and marketing to reach 50,000+ paying students in Year 1.
The Market
The Market
India’s legal education system represents one of the country’s largest underserved professional education markets — large in scale, structurally fragmented, and still overwhelmingly offline or self-directed.
Market Size (TAM / SAM / SOM):
TAM (20 Lakh+ Users): India has 2,000+ law colleges with 15 Lakh+ active LL.B. students, plus 5 Lakh+ young advocates (0–5 years practice). With 1.5–2 Lakh new students entering annually, this is a massive, recurring market.
SAM (₹6–12 Crore Annually): Even at a conservative 3% penetration (~60,000 students) with a blended ARPU of ₹1,000–₹2,000/year, the immediate serviceable opportunity is ₹6–12 Crore annually—before institutional bulk channels or the young advocate segment.
SOM (₹5 Crore Year 1 Target): In Year 1, we target 50,000 paying students at an average revenue of ₹1,000, generating ₹5 Crore. This scales to ₹120 Crore by Year 5 as our student base hits 6 Lakh+.
Why This Market Matters:
The 85% Gap: Only 15–20% of students at top NLUs get structured academics and mentorship. The remaining 80–85% are left to fend for themselves in an under-resourced system.
Affordability Crisis: Premium coaching Avg. costs from ₹30,000–₹3,37,000, which is completely out of reach for the majority. Our platform starts at just ₹999/year.
Digital Shift: Rising smartphone penetration in Tier-2/3 India and the formalisation of the BCI Bar Exam framework make digital legal education more viable now than ever before.
Objective/Future (Use of funds)
We are raising ₹5 Crore to scale our operations from prototype to a full pan-India commercial launch. Our allocation reflects our asset-light model and commitment to building high-quality, NLU-backed academic content:
50% Content Production (₹2.5 Cr): Scaling our proprietary library to 1,500+ hours of academic and litigation content in Hindi, English, and regional languages, co-developed with CNLU.
25% Team & Operations (₹1.25 Cr): Expanding our core team with key hires in the Patna studio, mentor-network operations, institutional partnerships, and sales.
15% Marketing & Partnerships (₹75 Lakh): Driving national student acquisition through 200+ college partnerships, our referral programme, and vernacular digital marketing to reach 50,000+ students.
10% Technology (₹50 Lakh): Enhancing our AI features (multi-language translation, AI mentor), upgrading the CMS/LMS, and scaling app infrastructure for national traffic.
The Team
Amardeep Singh is the Founder and Director of Singh Law Academy Private Limited, a DPIIT-recognised legal EdTech startup. He has over 10 years of experience in legal education and built Singh Law Academy from the ground up over approximately three years — including the technology platform, curriculum, faculty network, and institutional relationships. He is based in Delhi.
Vipul Anand Jha is a Creative Director, media professional, and digital content strategist with over a decade of experience in visual storytelling, large-scale production, and digital media. With a background in Journalism and Mass Communication, he has led productions for prestigious projects including the Global WHO Summit and the International Fleet Review — a global maritime exercise conducted on behalf of the President of India. As Creative Director of Singh Law Academy, Vipul leads and strengthens its creative and digital ecosystem. He has played a pivotal role in conceptualising and producing 1,000+ hours of educational content while driving the Academy's visual identity, promotional campaigns, social media content, and overall digital presence.
Shivani is a Criminal Litigation Advocate and Faculty Member at Singh Law Academy, mentoring aspiring legal professionals in litigation strategies and legal administration. With 5 years of courtroom practice at Delhi High Court and District Courts, she specializes in bail applications (CrPC §438 & §439), FIR quashing (§482 CrPC), and constitutional litigation. She served as Legal Researcher in Hon'ble Justice Ms. Rekha Borana's Chambers at Rajasthan High Court, contributing to judicial orders and legal analysis. Holding an LLM in Constitutional Law and ranking 1st in her BA LLB batch, Shivani combines academic excellence with practical advocacy to advance legal education and access to justice.
Sachin Sharma has over 15 years of professional experience in accounting and related responsibilities. He started his career with a Chartered Accountant firm, gaining around 3 years of experience and building a strong foundation in accounting, taxation, financial reporting, and compliance. He then worked for around 12 years with India Tourism Development Corporation Ltd., handling various accounting responsibilities and gaining extensive experience in maintaining financial records and accounting processes in a professional corporate environment. At Singh Law Academy, alongside his accounting responsibilities, Sachin is also involved in student counselling — interacting with students to understand their requirements, concerns, and expectations, and collecting and understanding student feedback to continuously improve the overall student experience.
Bharat Shrivastava is a Digital Marketing Specialist & Visual Media Professional with 4+ years of experience working across India, UAE, and international markets. He currently works remotely with Unilosa PTE Ltd, Singapore, managing digital marketing, social media, SEO, content, website performance, and B2B lead-generation initiatives across 9+ countries. His expertise combines performance marketing with creative storytelling — including video production, cinematography, photography, branding, and website development — with a focus on building strong digital identities and implementing data-driven strategies that generate visibility, engagement, leads, and measurable business growth.
Growth Roadmap
Growth Roadmap
Our roadmap is designed to scale from a validated prototype to a mature, pan-India legal education institution over the next five years.
Phase 1: Foundation & Launch (Year 1)
Goal: 50,000 plus students | Target Revenue: ₹5 Crore.
Focus: Full commercial launch of the Android & Web app. Aggressive content scaling (1,500+ hours with CNLU). Kickstart institutional partnerships (targeting 200+ colleges), drive acquisition via our ₹999 Foundation plan, and execute a massive social media campaign (Hindi-first and vernacular content) to build brand awareness and fuel rapid student acquisition across Tier-2/3 India.
Phase 2: Scale & Retention (Year 2)
Goal: 1.25 Lakh plus students | Target Revenue: ₹15.6 Crore.
Focus: Shift focus to renewals and early tier upgrades. Expand institutional bulk distribution. Increase blended ARPU to ₹1,250 by transitioning early adopters to the Practitioner plan (₹2,499/year).
Phase 3: Expansion & Upgrades (Year 3)
Goal: 2.5 Lakh plus students | Target Revenue: ₹37.5 Crore.
Focus: Deepen presence in Tier-2/3 regions. Push Complete Journey (₹5,999/year) adoption for higher LTV. Launch exam-prep add-ons aligned with the BCI Bar Exam framework.
Phase 4: National Scale (Year 4)
Goal: 4 Lakh plus students | Target Revenue: ₹70 Crore.
Focus: Establish national brand leadership. Scale the mentor network and expand the young-advocate segment.
Phase 5: Mature Ecosystem (Year 5)
Goal: 6 Lakh plus students | Target Revenue: ₹120 Crore.
Focus: Complete lifecycle monetization. Generate ₹248+ Crore cumulative revenue over 5 years through subscriptions, institutional tie-ups, and supplementary career products.
Uploaded Documents
© 2026 by AngelLinx. All rights reserved.