Fab Sports Technology Pvt. Ltd.
HarshWardhan Nayak
Summary
Fab Sports is a sports social media and athlete performance-tracking app (iOS & Android) with an integrated supplements brand.
It gives athletes free tools to log training, track performance with graphs, build profiles, check BMI, get diet plans, and find nearby academies/coaches. Academies and coaches can use it for visibility and to connect with players. The app is free to use, with revenue mainly from selling Fab Sports protein/supplements (and later third-party brands and partnerships).
Launched v1 in late September 2026 and have been focusing on local traction in Ghaziabad while aiming to grow it into a full sports ecosystem.
Notable Achievements
The Business
FAB SPORTS operates a hyperlocal B2B2C sports ecosystem that removes upfront software friction to capture high-density athlete communities, then monetizes through three recurring local discovery and commerce streams once a pin code reaches critical mass (10,000+ users in Delhi NCR).
1. The Growth Engine (Free B2B2C Wedge)
Zero-Cost Academy SaaS (₹0/month): Local sports academies and coaches get complete digital management tools—attendance tracking, batch scheduling, weekly training plans, staff management, and fee tracking—for free.
Built-In Athlete Acquisition: Every onboarded academy brings 70–100 active athletes and parents onto the app organically, eliminating expensive digital ad spend per user.
Daily Engagement Loop: Athletes stay active between training sessions through daily attendance, training schedules, local academy discovery, and Sports IQ challenges.
2. Three Core Revenue Streams (Activates at 10,000 Users)
1. Top-5 Nearby Listings
2. Home Feed Post Ads
3. Sports E-Commerce Marketplace
The Market
Because FAB SPORTS operates a two-sided hyperlocal ecosystem, target market consists of Users (Athletes & Parents) who create engagement density and Paying Customers (Academies, Local Sports Businesses & Brands) who pay for visibility and sales.
1. Market Sizing (Top-Down to Immediate Focus)
TAM (Total Addressable Market — Pan-India Grassroots Sports):
65+ Million active youth, amateur, and academy-level athletes across India, supported by 50,000+ local sports academies, coaching centers, and independent coaches across cricket, football, badminton, athletics, and fitness.
SAM (Serviceable Available Market — Tier-1 & Tier-2 Urban Clusters):
12+ Million smartphone-connected athletes and 15,000+ organized academies across India’s top 8 metro hubs (Delhi NCR, Mumbai, Bengaluru, Hyderabad, Pune, Chennai, Kolkata, Chandigarh).
SOM (Serviceable Obtainable Market):
10,000+ active athletes and 130–150 sports academies concentrated across 40 high-density pin codes in Delhi NCR (Ghaziabad, Noida, Delhi, and Gurgaon), unlocking 200+ paying local business profiles for Top-5 listings and feed ads.
Objective/Future (Use of funds)
Allocation: 45% Field Academy Growth & Ground Activation (₹27L) | 25% Product, Cloud & Ad-Tech Scaling (₹15L) | 15% E-Commerce Brand Onboarding (₹9L) | 15% Operations, Legal & Buffer (₹9L).
The Team
Growth Roadmap
This roadmap is built around a pin-code density strategy—scaling from your current live app and validated academy pilot to 10,000 active athletes across 40 high-density Delhi NCR pin codes using your ₹60 Lakh Pre-Seed raise.
Quarter-by-Quarter Execution Plan
| Phase & Timeline | Core Focus & Geographic Rollout | Key Execution Milestones | Target Metrics (Cumulative) |
Phase 1: Cluster 1 Validation (Months 1–3) | Ghaziabad & Noida Core (10 Pin Codes: Wave City, Indirapuram, Vaishali, Noida Sec 62, 137, 18) | • Deploy 2 field onboarding executives in Ghaziabad & Noida. • Convert pilot feedback into a repeatable 30-minute academy onboarding kit. • Onboard 20+ partner brands onto the in-app e-commerce catalog. | • 25–30 Academies • 2,000 Active Users • 10 Pin Codes active |
Phase 2: East & South Delhi Expansion (Months 4–6) | Delhi Sports Hubs (+12 Pin Codes: Dwarka, Rohini, Vasant Kunj, Greater Kailash, Mayur Vihar) | • Expand field team to 4 executives covering Delhi clusters. • Host weekend inter-academy trials & QR standee activations at local sports complexes. • Launch beta self-serve wallet for ₹10/day (₹300/mo) listings & feed ads. | • 65–75 Academies • 5,000 Active Users • 22 Pin Codes active |
Phase 3: Gurgaon & NCR Density Lock (Months 7–9) | Gurgaon & Remaining NCR (+18 Pin Codes: DLF Phases 1–5, Sohna Road, Sushant Lok, Faridabad) | • Complete field onboarding across all 40 target Delhi NCR pin codes. • Launch athlete referral drives and inter-academy Sports IQ leaderboards. • Achieve 250+ active athletes per pin code across top clusters. | • 130–150 Academies • 10,000+ Active Users • 40 Pin Codes at density |
Phase 4: Revenue Activation & Seed Prep (Months 10–15) | Full Monetization across 40 NCR Pin Codes | • Activate paid Top-5 Nearby Listings (₹10/day/pin code) and Home Feed Ads. • Scale 2% e-commerce marketplace transactions + FAB SPORTS whey sachet sales. • Package 6 months of NCR unit economics to raise a ₹2.5–4 Cr Seed round for Mumbai & Bengaluru expansion. | • ₹1.5L–₹3L+ MRR • 12,000–15,000 Users • NCR Cluster Self-Sustaining |
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