Peeko Raises INR 67.4 Crore Series A to Scale Babycare Quick Commerce Across Bengaluru
Peeko, a Bengaluru-based babycare quick commerce startup, raised INR 67.4 crore (approximately USD 7 million) in Series A funding led by Chiratae Ventures, with participation from existing investor Stellaris Venture Partners and a group of angel investors. The round brings Peeko's total funding to approximately INR 95 crore, including its INR 28 crore pre-Series A round. The capital will fund team expansion, technology development, and the build-out of Peeko's dark store network within Bengaluru ahead of a multi-city expansion in 2027.
What Peeko Builds
Peeko, founded in 2025 by Chetan Sharma, Vivek Khetan, and Abhijit Gairola, operates a vertical quick commerce platform specialising in babycare products, targeting delivery within 60 minutes from micro-fulfilment dark stores. The company's vertical focus distinguishes it from horizontal quick commerce platforms: by focusing exclusively on the babycare category, Peeko can optimise its product curation, inventory positioning, and customer experience for a buyer who values speed and reliability over general assortment breadth. Parents making last-minute purchases for nappies, formula, or infant medicines have urgency and repeat purchase patterns that horizontal platforms often underserve.
Chiratae and Stellaris: The Investor Signal
Chiratae Ventures is one of the most established early-stage VC funds in India, with a portfolio spanning consumer, fintech, healthtech, and deeptech. Its lead on Peeko's Series A signals conviction in the vertical quick commerce category beyond the horizontal players that have attracted the majority of capital in India's quick commerce space. Stellaris Venture Partners, which participated as an existing investor, has a strong track record backing early-stage Indian consumer and B2B startups. Their continued participation in the Series A is a signal of sustained confidence in the team and the model.
What This Means for India Founders
Peeko's raise demonstrates that vertical quick commerce, commerce platforms focused on a single category rather than everything, is an investable thesis at Series A in India's consumer market. In the current cycle, India-backed consumer startups are attracting capital from both domestic and cross-border funds: we covered India's EV two-wheeler segment in our earlier report on River Mobility's $120M Series C, which similarly targeted urban consumers with high-frequency repeat purchase behaviour.
India-based founders building in high-frequency consumer categories should note that customer economics are the central diligence question at this stage. Understanding your customer acquisition cost and payback period relative to average order value is the first thing Chiratae-type investors will ask about in an early conversation. Founders can use the investor match tool to identify which India-focused funds are actively building their pipeline in consumer and quick commerce verticals.
See who is currently accepting founder introductions on the AngelLinx live listing before building your outreach list.
India-based founders can explore investors backing consumer and quick commerce startups on AngelLinx @ angellinx.ai/register.
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