Nua Raises $50 Million to Scale a Profitable Wellness Brand for Women

Nua, the Indian women's wellness brand behind a period care, maternity care, and intimate care product line, has raised $50 million in a Series C round led by Peak XV and Filter Capital, with existing backers Mirabilis Investment Trust and Footpath Ventures also participating. The round, announced September 7, pushes Nua's total funding past $65 million.

The structure is worth noting on its own. Alongside the primary raise, the round included a secondary component that gave Kae Capital, Lightbox VC, and several early angel investors a chance to sell part of their holdings. Partial-exit secondaries attached to a growth round like this typically signal that existing investors have real confidence in where the company is headed, they're choosing to sell only a portion of their stake rather than exit the company entirely.

Founded in 2017 by Ravi Ramachandran and Abhishek Ramanathan, Nua has built its business around a category that's chronically underserved by mainstream consumer brands, and the growth numbers back up the traction. The company's annualized revenue run rate grew fivefold over the past 24 months, from roughly $12 million to $60 million (₹100 Cr to ₹500 Cr), while staying profitable throughout that stretch. That combination, five years of category focus, a large existing user base of more than 3 million women and girls served monthly, and profitability sustained through a period of rapid growth, is precisely the profile later-stage investors are prioritizing in India's current funding environment, where capital has become more selective even as total deal value holds up.

What this means for founders

Two things about this round are worth studying beyond the headline number. First, profitability didn't slow Nua's growth story down, it strengthened it: the company reached later-stage investors with a fivefold revenue expansion and a clean profit and loss statement, rather than trading one for the other. Second, the secondary component matters for founders thinking about their own cap tables. A growth round that also creates partial liquidity for early believers isn't a sign of investor exhaustion, it's frequently a sign of a business mature enough to support both new capital and early-investor liquidity at the same time.

Consumer and wellness-focused investors active in India can be found on the investor directory, filterable by sector and stage. The free investor matching tool scores fit for founders building profitable, revenue-led businesses specifically. Background on how secondary sales work alongside primary rounds is covered in the glossary entry on capital calls, and currently live raises are visible on the live listings page. This week's broader institutional filing trends are covered in the newsroom.

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