Flam Raises $40 Million to Scale AI-Powered Interactive Content

Flam, a Bengaluru and San Francisco-based AI content startup, has raised $40 million in a Series B round led by QED Investors, with participation from Bollywood actor Shah Rukh Khan, Claypond Capital, Martin Chavez, Olivier Pomel, and Venky Harinarayan, alongside existing investors RTP Global and Dovetail.

Founded in 2021 by BITS Pilani alumni Shourya Agarwal, Malhar Patil, and Amit Gaiki, Flam builds a platform that lets brands create AI-powered interactive content for marketing, product visualization, learning and development, entertainment, and customer support. The company has signed more than 100 enterprise customers in six quarters, including Google, Emirates, and KFC, and plans to use the new funding for R&D, product expansion, and enterprise sales.

A celebrity cap table with a specific strategic logic

Shah Rukh Khan's participation is the headline detail, but the rest of the individual investor list points to a more deliberate pattern: Martin Chavez, a former Goldman Sachs CFO, and Olivier Pomel, the co-founder and CEO of Datadog, both bring operating and capital-markets credibility that an entertainment name alone would not. Combined with Venky Harinarayan, a serial enterprise founder, the individual roster reads as a mix of brand-recognition capital and genuinely relevant enterprise-software and finance expertise, rather than either category alone.

Why AI-generated interactive content is picking up institutional interest

Flam's product category, letting brands turn static assets like packaging, print ads, and store displays into interactive AI-generated experiences viewable through a phone camera, sits at an intersection QED Investors has been active in before: enterprise tools that use AI to compress a production process that previously required specialized agencies or in-house creative teams. The 100-plus enterprise logos signed in six quarters suggests the product has found genuine budget-holder demand rather than relying on pilot programs that stall before renewal, and the mix of customers spanning technology (Google), aviation (Emirates), and quick-service restaurants (KFC) indicates the use case is generalizing across industries rather than staying confined to one vertical.

What this means for founders

Flam's 100-plus enterprise customers in six quarters is the number that likely mattered most to QED Investors going into this round, a fast enterprise adoption curve that de-risks the Series B relative to a startup with a similar celebrity-adjacent cap table but thinner commercial traction. For founders building consumer-facing or brand-marketing AI tools, Flam's structure, a mix of institutional lead investor, sector-relevant individual angels, and one high-recognition name, is a useful template: the celebrity investor amplifies visibility, but the round still closes on the strength of enterprise logos and repeat customer signings.

Consumer and marketing-tech investors active in India and the US can be found on the investor directory, filterable by sector and stage. The free investor matching tool scores fit for Series B-stage enterprise software companies specifically. Background on how Series B rounds get priced is in the glossary entry on series-a progression. Currently live raises are visible on the live listings page, and broader India funding activity is tracked on the newsroom.

Find investors who are actively deploying by creating your pitch listing on AngelLinx @ angellinx.ai/register.

AngelLinx Intelligence | angellinx.ai