Susie C. Trujillo is the founder of STRUC Ventures, a Los Angeles-based consumer venture fund and operations consultancy focused on the Seed-to-Series A stage. She brings over a decade of hands-on experience working alongside consumer founders, having built STRUC initially as an operations consultancy before transitioning into venture investing. STRUC backs category-defining consumer brands in the US and EMEA that leverage creator economy dynamics and achieve what Trujillo calls 'Behavior Market Fit' through culturally-driven rituals

Susie C. Trujillo backs consumer founders who win through culture, distribution, and community, with a stated focus on products that live inside repeatable rituals and earn attention organically. STRUC Ventures says its investment thesis centers on category-defining consumer brands in the US and EMEA that leverage the creator economy and achieve "Behavior Market Fit" through culturally driven brand, behavior, and growth execution.

Consumer brands and creator economy companies at Seed-to-Series A stage that demonstrate clear cultural fluency, organic growth potential, and integration into consumer rituals. STRUC invests in founders with distinctive points of view on their customers and products that achieve emotional resonance as a growth engine