Jeff Cherry deploys capital through Conscious Venture Partners to fund purpose-driven, early-stage companies founded by underrepresented entrepreneurs, particularly focusing on female and minority founders. The firm operates an accelerator and early-stage fund that target seed and pre-seed companies with the goal of creating a more human and inclusive form of capitalism while addressing economic inequality. Cherry invests in entrepreneurs and ideas that mainstream investors often overlook, with a demonstrated track record of attracting follow-on capital and creating jobs in underserved communities