Eric Cheong
Principal, Private Equity at KKR
· Beijing
Check size
Undisclosed
Lead stage
Growth
Deals tracked
10
Sectors
Consumer, TMT
Consumer
TMT
Technology, Media and Telecommunications (TMT)
Growth
Private Equity
Growth equity
Buyout
Greater China
Asia
About Eric
Eric Cheong is a venture capital professional based in Singapore with experience in enterprise software sales and regional market development. His background includes responsibility for enterprise sales of marketing and content management solutions across Southeast Asia and India, demonstrating deep regional expertise in B2B technology markets
Investment thesis
Private equity investor focused on consumer and TMT in Greater China.
Eric Cheong is a Principal in KKR's Asia Private Equity team, focused on identifying and executing investments in the consumer and TMT (technology, media, telecommunications) sectors across Greater China. He sources, evaluates, and manages portfolio companies in these high-growth sectors, leveraging KKR's operational expertise and capital markets capabilities to drive value creation throughout the investment lifecycle
Investment philosophy
Eric Cheong is a KKR private equity investor in Greater China, with work centered on consumer and technology/media/telecom opportunities. He has been involved in several KKR investments across the region, indicating a growth-oriented, hands-on investment approach in large, scalable businesses.
Investment focus
Focus on venture capital opportunities in Southeast Asia and India, with demonstrated expertise in enterprise software and digital marketing technology sectors
Areas of expertise
Notable portfolio
Bytedance
Gambol Pet Group
Natural Pet Food Group
Adopt A Cow
Jiangsu Yuguan
Sylvan Biotech
Yuehai Feed
Xingsheng
Tarena
ByteDance
Frequently asked
Does Eric Cheong invest at Growth stage?
Yes. They invest at Growth, Private Equity, Growth equity stage.
Their geographic focus includes Greater China, Asia.
What is their typical check size?
Check size is not publicly disclosed. They currently invest through KKR.
What sectors does Eric Cheong focus on?
Eric Cheong primarily invests in Consumer, TMT, Technology, Media and Telecommunications (TMT).
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