AL
Arrian Lim
Founding FurDad of the 🐕 pet 🐈 care company Pawdel and its pet tech software, Pawnec
· Makati, Metro Manila, Philippines
Check size
Undisclosed
Lead stage
Seed
Deals tracked
0
Sectors
Pet Care, Veterinary Technology
Pet Care
Veterinary Technology
Health Informatics
Wearable Tech
Seed
Series A
About Arrian
Arrian Lim is the Founding FurDad and CEO of Pawdel Inc., a pet services company headquartered in Makati, Philippines, and its flagship product Pawnec—a B2B2C pet tech platform providing wearable identification, eHealth cards, and digital veterinary ecosystem services. With a background in pharmaceutical and medical technology sales and marketing, Lim transitioned to entrepreneurship leveraging behavioral insights to identify latent market demand in pet care. Under his leadership since 2018, Pawnec has scaled from a B2C pet ID platform to a government and veterinary-integrated tech solution serving hundreds of thousands of pets across multiple Philippine cities
Investment thesis
Helping veterinarians capture care in the moment and continue it beyond the pet's vet visit through trusted health intelligence
Arrian Lim's investment and operational philosophy centers on transforming pet IDs into a reliable, data-driven method for veterinary health management and public health safety. By leveraging unique perceptiveness of human behavior, she identifies latent market demands to create innovative wearable tech for pets, such as the eHealth Card and Vetscribe, which integrate a unified pet database and advance responsible pet ownership and rabies eradication.
Investment focus
Lim is an operator-founder rather than an institutional investor. His focus is building Pawnec as a pet health tech platform bridging pet owners, veterinarians, and government agencies in Southeast Asia
Areas of expertise
Notable deals
Pawnec – Multi-city government deal, Philippines (B2B2C, 2022+)
DOST Grant – Equity-free commercialization grant for pet health tech innovation
Bow & Wow, Pet Express, Landers Superstore – Strategic retail partnerships
Frequently asked
Does Arrian Lim invest at Seed stage?
Yes. They invest at Seed, Series A stage.
What is their typical check size?
Check size is not publicly disclosed.
What sectors does Arrian Lim focus on?
Arrian Lim primarily invests in Pet Care, Veterinary Technology, Health Informatics, Wearable Tech.
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